12 Theory Coaching

Strategic Coaching for High-Capacity Leaders in Motion.

You’ve built success before. Now you’re building again—at a different altitude.

This part of the journey is not just about navigating a change of scenery. It’s about defining your next chapter with clarity and alignment, allowing you to execute with precision.

Whether you're an athlete stepping into a new lane, a founder scaling what you've built, or a leader who's evolving to match your ambition—12 Theory provides systems + space to create separation when it matters most.

This is not traditional coaching. This is a strategic thought partnership designed for defining moments.

TRUSTED BY INDUSTRY LEADERS

Why I BUILT 12 Theory

I’ve been where you are, and I know what it takes to break through.

After my NFL career, I entered a new arena without a playbook. I had to learn how to turn my lived experience into strategic value—without compromising who I was. And in that process, I realized:

Clarity is the real performance edge.

Since then, I’ve coached executives at Nike, McKinsey, and Jordan. I’ve advised founders, athletes, and operators navigating pressure, reinvention, and next-level vision. And I kept hearing the same thing:

“I know I’m capable of more—but I don’t have space to figure it out.”

That’s why I built 12Theory. To give high-capacity leaders the frameworks, thought partnership, and decision-making clarity that unlocks sustainable, aligned performance.

What clients say.

Marques' unique vision and approach have allowed us to take an unstructured plan and adapt it into a formalized business model that has us poised to take things to the next level. He quickly became a critical member of the team.

ADAM GlasofER

CIO, Virtua Health Systems

Marques' wealth of knowledge, combined with his practical insights, has allowed me to develop a clear vision for my company and implement strategies that have led to measurable growth and improved outcomes.

DJ Johnson

Founder, Baldwin & Co. Books

An elite coach. Marques' commitment to his clients, focus on driving results, and discipline to do the work each day is infectious. Working with him, you quickly gain familiarity with the mentality and intangibles that drive sustained excellence.

Andrew Jacobson

Co-Founder, DIG

build your personal innovation strategy

The most valuable changes aren't always external. Shifting how you see is where clarity becomes strategy.

This isn't another course or curriculum. This is a space for thought partnership—a personal space to slow down, zoom out, and navigate complex decisions with clarity, while keeping your identity intact.

The value isn’t in the structure—it’s in the creativity and space we unlock.

Reposition your value in new environments

Break identity roadblocks and internal noise

Make strategic, aligned decisions with confidence

Develop systems to sustain momentum

CHOOSE YOUR EXPERIENCE

Discover strategic alignment that unlocks sustained performance.

The reality is the higher you climb, the less talent becomes a differentiator. Winning in your next chapter requires personal innovation that starts with evolving how you think, see, and move.

STRATEGIC PLANNING SESSION

Self Scout Intensive

A guided clarity reset + strategy session to realign your identity and vision.

Perfect for transitional seasons when you’re asking: “What’s next—and how do I move forward with intention?”

Define what the next chapter requires.

Connect your identity to strategy.

Build a personal OS for clarity + execution.

Start your reset today

COACHING RETAINER

Performance Partnership

A private coaching retainer for leaders operating at the edge of their capacity.

Designed to help you make decisions that carry weight—and create sustained separation.

Recast a clear vision.

Reposition your value.

Move with conviction.

Apply now—limited seats

ATHLETES, ENTREPRENEURS, AND BUSINESS LEADERS

Are these coaching offerings a fit for you?

This program is for you if:

You’re driven by your vision and purpose.
You’re willing to be challenged and think differently.
You’re committed to steady progress and long-term success.
You’re ready to leverage proven strategies and frameworks to scale faster.

This program is NOT for you if:

You rely on external motivation
You’re not willing to challenge limiting beliefs.
You just want quick wins instead of a sustainable strategy.
You’re looking for a one-size-fits-all formula instead of a tailored approach.

LET'S GET STARTED

Ready to unlock your next level?

You’ve mastered performance in one domain.

Now you’re ready to lead in the next—with a system that’s built for who you’re becoming.

12Theory exists to help you unlock that next level. Let’s build the version of you that the future requires.